My Pure Delivery

Business Category: Lactation
My Pure Delivery is a lactation clinic and educational service that focuses on providing expert, compassionate, and insurance-covered support to new and expecting parents. The business operates in the Texas areas of Austin and Dallas, and offers nationwide virtual services. The business model is structured around a fee-for-service approach, which it makes more accessible by accepting most major insurance plans. 
Value proposition
  • Expert and compassionate care: The company emphasizes judgment-free, personalized support from a team of highly trained International Board Certified Lactation Consultants (IBCLCs), many of whom are registered nurses.
  • Accessible services: With both in-person clinics and nationwide virtual consultations, the business removes geographical barriers for clients.
  • Reduced financial burden: By being in-network with most major insurance providers, My Pure Delivery removes out-of-pocket costs for many of its clients, increasing its reach.
  • Collaborative approach: The team-based model allows IBCLCs to draw from the collective knowledge of the entire group, ensuring comprehensive and up-to-date care. 
Target customers
My Pure Delivery’s services are designed for families at various stages of their infant feeding journey: 
  • Expectant parents: Seeking prenatal education and classes to prepare for breastfeeding.
  • New mothers: Needing support for challenges like latch issues, low milk supply, or managing the transition back to work.
  • Parents with medically complex cases: Including those with oral restrictions like tongue ties, history of breast surgery, or multiples.
  • Parents choosing bottle-feeding: The business also supports families with bottle introduction and paced feeding techniques.
  • Corporate clients: My Pure Delivery offers workplace lactation support to businesses looking to improve employee retention and satisfaction. 
Services and revenue streams
My Pure Delivery generates revenue primarily through its specialized services: 
  • Lactation consultations: Provides one-on-one sessions for issues related to breastfeeding, pumping, and bottle-feeding.
  • Prenatal and parenting classes: Educational offerings cover topics like breastfeeding basics, newborn care, and infant CPR.
  • Breast pump rentals: The company rents hospital-grade breast pumps to clients.
  • Free online support groups: These groups build community and act as a lead-generation tool, attracting potential paying clients.
  • Corporate lactation services: Offers specialized support to businesses to help them create family-friendly workplaces. 
Operations
  • Team-based approach: The company employs a team of IBCLCs who meet weekly to discuss cases and engage in ongoing training, ensuring a high standard of care.
  • In-person and virtual consults: Clients can choose from clinic visits, secure video consultations, and potentially in-home services, depending on location and need.
  • Insurance handling: My Pure Delivery assists clients by verifying insurance benefits and obtaining physician referrals, removing administrative hurdles for the family.
MPD

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6217 Chapel Hill Blvd., Suite 100
Plano
Texas
75093
United States
972) 842-9500
Website