Business Category: Beauty
GoPriv is an on-demand beauty and wellness app that connects clients with vetted professionals for at-home services. The company operates a platform-based business model, similar to Uber, that brings salon and spa services directly to customers’ homes, offices, or other locations.
How it works
- For clients: Customers use the Priv app or website to book and schedule a range of personalized services, choosing their preferred time and location.
- For professionals: Beauty and wellness professionals join the platform as independent contractors. Priv handles marketing, booking, and payment processing, allowing professionals to set their own schedules and focus on their work.
Services offered
Priv’s on-demand services are available for individuals, wedding parties, and corporate events. They include:
- Hair styling, cuts, and blowouts
- Makeup application
- Nail services (manicures and pedicures)
- Massages
- Facials
- Men’s grooming
- Ear piercing
- Spray tans
Key business features
- Convenience: The core of the business model is bringing services directly to the client, eliminating the need for them to travel to a salon.
- Professional vetting: Priv screens and vets its network of professionals to ensure quality and safety for clients.
- Broad reach: The company operates in dozens of U.S. markets, including major metropolitan areas like New York City, Los Angeles, and Chicago.
- Diverse revenue streams: In addition to individual consumer appointments, Priv targets the bridal and corporate event sectors.
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