Business Category: Health
WIC stands for the Special Supplemental Nutrition Program for Women, Infants, and Children. It is a federal assistance program in the United States that provides support for low-income pregnant, postpartum, and breastfeeding women and children up to age 5 who are at nutritional risk.
WIC support for breastfeeding and lactation
WIC strongly promotes and supports breastfeeding due to its proven health benefits for both mother and baby. The program provides comprehensive support to help mothers successfully initiate and continue breastfeeding.
The AI overview of WIC’s role in lactation includes:
- Encouraging breastfeeding: The program encourages mothers to breastfeed their infants unless there is a specific medical reason not to.
- Enhanced food packages: Fully breastfeeding mothers receive a greater quantity and variety of food benefits than those who are partially breastfeeding or exclusively formula-feeding. This serves as an incentive to breastfeed and helps meet the mother’s higher nutritional needs.
- Longer participation: Women who fully or partially breastfeed can receive WIC food benefits for a longer period of time—up to their infant’s first birthday.
- Support staff: WIC clinics provide trained staff, including lactation consultants and peer counselors, to offer one-on-one counseling and guidance. Peer counselors are mothers with personal breastfeeding experience who provide relatable and practical support.
- Equipment and aids: The program provides breastfeeding equipment, such as breast pumps and breast shells, to help mothers meet their lactation goals, especially when returning to work or school.
- Education: Participants receive educational materials, classes, and counseling on topics like establishing milk supply, pumping, milk storage, and how family and friends can support them.
- Hotlines: Some state WIC programs offer 24/7 lactation support hotlines for immediate assistance with questions and concerns.
Texas Government site:
24/7 Lactation Hotline:
855-550-6667
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