Business Category: Cleaning
Vella is a Texas-based, tech-enabled home cleaning company specializing in eco-friendly and non-toxic housekeeping services. The company was founded by Jeri Fritz and uses a digital platform to provide services and manage its operations.
Business model and philosophy
Vella combines convenient, high-quality cleaning with a mission to create better working conditions for housekeepers.
- Technology-driven: Vella uses a machine-learning and generative AI-powered platform to manage schedules, gather customer feedback, and create consistent, structured cleaning plans for its housekeepers.
- Empowered housekeepers: The company states that it pays its housekeepers a living wage above industry standards and provides career development opportunities, benefits, and support. This is intended to lead to happier employees, lower turnover, and higher-quality service.
- Ethical focus: A blog post on the Vella website explains its mission to give housekeepers a dignified profession by changing the industry’s culture, including using the term “housekeeper” instead of “maid”.
- Flexible booking: Vella offers both subscription-based services for regular customers and on-demand cleaning for one-time needs, which can be easily booked through its website.
Services offered
Vella offers a range of cleaning services for residences and has expertise in specific cleaning scenarios. All services use eco-friendly, non-toxic, and hypoallergenic products that are safe for families, pets, and the environment.
Core services:
- Basic Clean: A routine maintenance cleaning that includes dusting, vacuuming, mopping, and cleaning kitchens and bathrooms.
- Deep Clean: A more intensive and comprehensive service that covers hard-to-reach areas like ceiling fans and baseboards, sanitizing grout, and cleaning inside appliances.
- Moving Clean: A detailed, floor-to-ceiling cleaning for clients who are either moving out of or into a new home.
- Construction Clean: Post-renovation cleaning services to remove dust and debris from a newly remodeled space.
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