The Feeding Connection

Business Category: Lactation
The Feeding Connection is a multi-disciplinary, service-based business specializing in infant feeding and lactation support. Based in the Dallas-Fort Worth (DFW) Metroplex and Amarillo, Texas, the company employs a team of highly qualified clinicians, including Speech-Language Pathologists (SLPs), Occupational Therapists (OTs), and Registered Nurses (RNs). 
Business model overview
The Feeding Connection’s business model is centered on providing holistic, expert care that integrates various clinical perspectives to address complex feeding issues. 
Value proposition:
  • Integrated expertise: By bringing together a team of specialists like SLPs, OTs, and IBCLCs, the company can address the full spectrum of feeding challenges, from oral-motor function and swallowing to positioning, latch, and overall infant development.
  • Trauma-informed care: The clinicians are experienced in working with fragile infants, including those from Neonatal Intensive Care Units (NICUs), and focus on providing supportive, trauma-informed care for both the baby and the family.
  • Accessible formats: The business offers in-home, in-office, and virtual consultations, providing flexibility and convenience for new parents.
  • Insurance acceptance: The Feeding Connection is in-network with most major health insurance plans, including BCBS, UnitedHealthcare, and Cigna, making specialized services more accessible. 
Target customers:
  • Mothers and babies in Texas: The business primarily serves families in the DFW Metroplex and Amarillo.
  • Parents with complex feeding issues: The multidisciplinary team is specifically equipped to help with challenging cases involving oral-motor dysfunction, tension, and other feeding difficulties.
  • Expecting parents: The business offers prenatal consultations to help families prepare for their feeding journey.
  • Mothers of premature infants: The team has significant experience working with fragile infants from the NICU. 
Services and revenue streams
The Feeding Connection generates revenue primarily through a fee-for-service model for its consultations and specialized services. 
  • Comprehensive feeding evaluations: Initial assessments include a physical exam, feeding observation, and the development of a care plan.
  • Lactation consultations: The company provides expert lactation support for issues such as latch, supply, pumping, and weaning.
  • Feeding therapy: Clinicians use their expertise to address oral-motor challenges, swallowing issues, and overall infant feeding development.
  • Occupational therapy: Specialists help release infant tension that can impact feeding, such as tightness in the hips, neck, or spine.
  • Scale rentals: The business offers specialized lactation scales for rent, allowing parents to monitor their baby’s milk intake.
  • Insurance and billing: The ability to bill most major insurance companies provides a stable revenue stream and increases client accessibility. For out-of-network clients, they provide superbills for reimbursement. 
Operations and partnerships
  • Multi-office locations: The company operates physical locations in the DFW Metroplex and Amarillo, Texas.
  • Team collaboration: A team of specialists, including Melanie Van Noy (owner/manager) and Kate (IBCLC in Dallas/Keller), works together to provide integrated care.
  • Community engagement: The business hosts events and giveaways to attract new clients and build brand awareness within the community.
  • Partnerships: The Feeding Connection sponsors local events like “Partners in Pediatrics” to build relationships with other pediatric healthcare providers.
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2101 Westpark Ct
Euless
Texas
76040
United States
817) 381-8172
Website