Business Category: Lactation
Lactation and Development Resources is a service-based business in Dallas, Texas, that integrates expert pediatric occupational therapy (OT) with International Board Certified Lactation Consulting (IBCLC). The business is run by Marissa Yahil, an occupational therapist specializing in lactation, infant feeding, and infant development.
Business model overview
The business model is built around providing holistic, evidence-based, and individualized care to help families with infants from birth to 6 months old who are experiencing feeding or developmental challenges.
Value proposition:
- Integrated care: Unlike single-discipline practices, Lactation and Development Resources offers a seamless approach that addresses both feeding challenges and the underlying oral-motor, developmental, and sensory issues that may be contributing to the problems.
- Expert and specialized practitioner: Marissa Yahil combines her extensive training in pediatric OT with the highest level of lactation certification (IBCLC), providing a high level of specialized expertise.
- Evidence-based practice: All care plans and recommendations are based on current research and clinical best practices.
- Parent partnership model: The business actively involves parents as equal partners in the therapy process, empowering them with a home exercise program (disguised as play) to support their baby’s development.
- Convenience: The business offers office visits at its Dallas location and virtual support, providing flexible options for busy families.
Target customers:
- New parents: Families with infants struggling with feeding issues such as painful latch, low milk supply, or bottle feeding difficulties.
- Infants with oral restrictions: Babies who have had or are preparing for a tongue, lip, or cheek tie release.
- Parents with developmental concerns: Families who notice issues with their baby’s posture, movement, or sensory processing.
- Aspiring lactation consultants and therapists: The business also offers mentorship and business consulting to other OTs, SLPs, and PTs interested in specializing in lactation and infant feeding.
Services and revenue streams
Lactation and Development Resources primarily generates revenue through a fee-for-service model for its consultations and educational offerings.
- Feeding therapy: Provides comprehensive assessments and customized plans for issues like oral-motor difficulties, reflux, and sensory processing related to feeding.
- Lactation consultation: Addresses breastfeeding and pumping issues for both mothers and babies.
- Occupational therapy: Focuses on infant development, addressing concerns related to posture, movement, and coordination.
- Prenatal breastfeeding course: An online course is offered to prepare expectant mothers for breastfeeding.
- Mentorship and consulting services: Provides guidance and business consultation to other therapists who want to start their own lactation practices.
- Insurance billing: The business can bill through insurance, which helps increase accessibility for clients.
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17430 Campbell Road
Dallas
Texas
75282
United States
Dallas
Texas
75282
United States