Business Category: Lactation
Holistic Living with MiKaylan Cushing is a faith-based wellness business that focuses on women’s holistic health, with specializations in lactation and gut health. MiKaylan Cushing is a certified lactation and gut health educator who combines evidence-based research with a natural, holistic, and faith-centered approach. The business is a Limited Liability Company (LLC), based in the Dallas-Fort Worth (DFW) Metroplex.
Business model overview
Holistic Living operates a service-based business model centered on education, personalized consultations, and building a supportive community.
Value proposition:
- Integrated approach: The business addresses both gut health and lactation, recognizing the connection between a mother’s wellness and her baby’s health.
- Holistic and natural solutions: It offers natural, sustainable strategies for healing and wellness, rather than quick fixes.
- Faith-based community: The business intentionally cultivates a faith-based community for like-minded women who share a holistic approach to motherhood and wellness.
- Evidence-based guidance: MiKaylan blends her degree in Child Development from Baylor University with practical experience and current research to provide reliable information.
- Accessibility: Services are available through multiple formats, including virtual consultations for clients worldwide.
Target customers:
- New and expectant mothers: Particularly those who need help with breastfeeding, postpartum recovery, and gut health issues.
- Women seeking holistic health: Individuals dealing with symptoms like bloating, skin flares, fatigue, or hormonal imbalances that may be rooted in gut health issues.
- Faith-centered clients: Women who prefer a wellness approach that incorporates Christian values.
Services and revenue streams
Holistic Living generates revenue through a variety of educational and consultative services.
- Lactation support: This is a core service, covering issues like low supply, latch problems, oral ties, and mastitis.
- Gut health programs: Programs like the “Wellness Lounge: Gut Reset Access” offer microbiome testing, coaching, and anti-inflammatory strategies to help women heal their gut.
- Infant massage training: Workshops on infant massage techniques are offered to help with issues like colic and gas.
- Workshops and events: MiKaylan hosts various wellness resets and events, often in partnership with other wellness businesses.
- E-books and resources: The business offers free resources, such as e-books on breastfeeding, to attract potential customers and build brand authority.
- Affiliate marketing: As seen in a past Instagram post, the business partners with companies like Juice Plus to sell nutritional supplements.
- Digital memberships: Offerings like the “Wellness Lounge” use a membership model to provide ongoing access to educational content and community support.
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1650 W. Rosedale St., Unit 200
Fort Worth
Texas
76110
United States
Fort Worth
Texas
76110
United States