Sittercity is an online marketplace and app that connects families with local caregivers, including babysitters, nannies, pet sitters, and senior care providers. The business model operates as a subscription service for both families seeking care and caregivers looking for jobs. It provides tools for finding and vetting caregivers, such as background checks, secure messaging, and access to profiles and reviews, according to ConsumerAffairs.
For families:
Parents can post jobs for free but need a premium membership to use the platform’s search, messaging, and background check services. Members can find both occasional help, like for date nights, and regular care, such as after-school nannies.
For caregivers:
The platform allows caregivers to create profiles for free and connect with job opportunities in their area. The service acts as a way for them to find work, build a career, and manage their jobs.
Revenue model:
Sittercity generates revenue through subscription fees from families who want full access to its services.
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