Business Category: Lactation
Anchored Wellness, Nutrition and Lactation Services is a service-based business in McKinney, Texas, founded by Kaitlyn Doerner, who is an International Board Certified Lactation Consultant (IBCLC) and nutritionist. The business model is centered on providing personalized, expert care to families navigating breastfeeding and nutrition issues, with a focus on convenience through flexible appointment options.
Value proposition
- Expert and compassionate care: The business provides specialized support from an IBCLC and nutritionist, helping families work through complex breastfeeding and nutrition challenges.
- Convenience: The business offers consultations in various formats—in-home, in-office, and telehealth—providing flexibility and access for new parents.
- Insurance coverage: Anchored Wellness works with The Lactation Network to provide potential insurance coverage for visits for clients with Aetna, United Health Care, and BCBS PPO plans.
- Holistic approach: By combining both lactation and nutrition expertise, the business offers a comprehensive approach to support mothers and babies.
Target customers
- Expecting parents: Individuals seeking prenatal lactation education to prepare for breastfeeding.
- New mothers: Those experiencing a range of breastfeeding difficulties, including latch issues, low milk supply, breast pain, and mastitis.
- Specialized cases: Families with infants who have feeding challenges related to oral restrictions like tongue and lip ties, or those with multiples or NICU babies.
- Pumping mothers: Individuals returning to work who need assistance with pumping logistics and planning.
Services and revenue streams
Anchored Wellness generates revenue through a fee-for-service model for its consultations and support services.
- Lactation consultations: Provides initial and follow-up consultations in-person or virtually, which include a detailed health history, feeding observation, pre- and post-feed weight checks, and a customized care plan.
- Prenatal consultations: Educational sessions for expectant mothers to prepare for their breastfeeding journey.
- Back-to-work pumping consults: Personalized guidance for mothers transitioning back to work.
- Follow-up support: Offers two weeks of follow-up support via text and email included with consults.
- Insurance billing support: Assists clients with insurance billing and provides superbills for self-pay clients seeking reimbursement.
Operations
- Location: The business is located in McKinney, Texas, and serves the surrounding areas, including Melissa, Princeton, and Frisco. Office consultations are conducted at a shared space in McKinney.
- Scheduling: Appointments can be booked through the website or via phone.
- Expertise: The service is delivered by a single provider, Kaitlyn Doerner, leveraging her IBCLC and nutritionist credentials.
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1400 N. Coit Road, Suite 2402
McKinney
Texas
75071
United States
McKinney
Texas
75071
United States