Business Category: Lactation
Latching with Laura is a service-based business in the Dallas-Fort Worth (DFW) Metroplex, founded and run by Laura Silvas. As a Registered Nurse (RN) and International Board Certified Lactation Consultant (IBCLC), her business model is centered on providing expert and compassionate lactation support to families through convenient and accessible consultation formats.
Business model overview
Value proposition
- Highly certified and experienced: Laura Silvas combines her clinical experience as a Labor and Delivery nurse with the highest lactation certification (IBCLC) to provide comprehensive and knowledgeable care.
- Convenience and personalization: The business offers consultations in the comfort of a client’s home, in an office, or virtually, tailoring the approach to meet each family’s unique needs and circumstances.
- Insurance coverage: Latching with Laura works with partners like The Lactation Network to cover most major insurance plans, including Aetna, UnitedHealthcare, and BCBS PPO, which makes expert lactation services more affordable for clients.
- Empathy and education: Laura emphasizes empowering parents through education and empathetic support, helping them build confidence and achieve their feeding goals.
Target customers
Latching with Laura serves new and expectant parents in the DFW Metroplex, including Denton and surrounding communities.
Latching with Laura serves new and expectant parents in the DFW Metroplex, including Denton and surrounding communities.
- Expecting parents: Individuals seeking prenatal education to prepare for breastfeeding.
- New mothers: Those experiencing a range of breastfeeding difficulties, including painful latch, low milk supply, and engorgement.
- Parents with complex cases: Including families with infants who have oral restrictions like tongue or lip ties.
- Exclusive pumpers: Mothers who need assistance with pumping strategies, flange sizing, and maintaining milk supply.
Services and revenue streams
Latching with Laura generates revenue through a fee-for-service model for its consultations.
Latching with Laura generates revenue through a fee-for-service model for its consultations.
- Prenatal consultations: Educational sessions to prepare expecting parents for their breastfeeding journey.
- In-home consultations: Initial and follow-up visits providing comprehensive assessments, feeding observation, and personalized care plans.
- Virtual consultations: Remote support for clients who need guidance from a distance.
- Insurance billing: By partnering with networks that cover most major insurance plans, the business ensures a steady revenue stream while making its services accessible.
Operations and partnerships
- Flexible scheduling: Consultations can be booked online through the website, providing a streamlined process for clients.
- Professional network: The business collaborates with local birth and wellness professionals, including Texas Family Birth & Wellness, to expand its reach and service offerings.
- Marketing: Latching with Laura uses its online presence, including social media platforms, client testimonials, and listings in local parent directories like DFWChild, to build its brand and attract new clients.
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1550 Marilla St
Dallas
Texas
75201
United States
Dallas
Texas
75201
United States