Golden Flow Lactation

Business Category: Lactation
Golden Flow Lactation is a service-based business in Texas, founded by LaToya Pierre, a Registered Nurse (RN) and International Board Certified Lactation Consultant (IBCLC). The business model focuses on providing expert, evidence-based lactation support through in-home and virtual consultations, along with community-based education and outreach. 
Value proposition
  • Expert clinical knowledge: With her background as a Registered Nurse in postpartum and nursery settings and her IBCLC certification, LaToya Pierre offers a high level of clinical expertise.
  • Convenient and accessible services: By offering in-home, in-office, and virtual visits, the business meets families where they are, accommodating the challenges of new parenthood.
  • Community education and advocacy: Golden Flow Lactation actively engages in community events and educational sessions to raise awareness and support breastfeeding parents.
  • Personal experience and empathy: As a mother who personally experienced breastfeeding challenges, including an infant with a tongue and lip tie, Pierre brings genuine empathy and understanding to her clients. 
Target customers
Golden Flow Lactation serves new and expectant parents in the North Dallas and Collin County areas of Texas, including McKinney, Melissa, Prosper, and Frisco. Specific customer segments include: 
  • New mothers: Those experiencing challenges such as low milk supply, painful latching, or engorgement.
  • Parents with complex cases: Including families with infants who have oral restrictions like tongue or lip ties, or babies transferred to the Neonatal Intensive Care Unit (NICU).
  • Returning-to-work mothers: Those who need guidance and strategies for pumping and maintaining milk supply. 
Services and revenue streams
Golden Flow Lactation generates revenue primarily through a fee-for-service model for its lactation consultations and educational offerings.
  • Lactation consultations: Provides initial and follow-up consultations in-person or virtually, which include a detailed history, feeding observation, and a customized care plan.
  • Prenatal education: Offers classes and workshops for expectant parents to prepare for breastfeeding.
  • Collaborative events: Partners with other small businesses in the birth community to host free educational events, which serve as a marketing tool. 
Operations and advocacy
  • Service delivery: Consultations are available in-home within the service area and virtually for remote support.
  • Advocacy focus: A key part of the business model is promoting breastfeeding and raising awareness about the challenges faced by Black mothers, as demonstrated during Black Breastfeeding Week.
  • Marketing: The business uses its website, social media (like Instagram), and collaborations with other wellness centers to build its brand and attract clients. 
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1315 Marilla St
Dallas
Texas
75202
United States
469) 215-5111
Website