Business Category: Doulas
North Dallas Doula Associates (NDDA) is a comprehensive, award-winning doula and family support business based in Dallas, Texas. Founded in 1999 by Melissa Espey-Mueller, the company has grown into the largest and most experienced doula practice in the DFW Metroplex.
Business model overview
The core of NDDA’s model is a high-quality, fee-for-service structure centered on a large team of diverse, extensively trained professionals. This team-based approach allows the company to provide customized, non-judgmental, and inclusive support to families throughout their entire reproductive journey.
Key features of the business model:
- Team-based specialization: Instead of relying on a single doula, NDDA offers a collective of 28 specialists, including birth doulas, postpartum doulas, lactation consultants, and childbirth educators. This allows clients to benefit from the collective knowledge and experience of the entire team.
- Comprehensive service packages: The business offers a range of services designed to support families from pregnancy through the postpartum period. This allows them to create multiple revenue streams and act as a one-stop shop for expectant parents.
- Collaborative reputation: NDDA has established strong working relationships with hospitals and healthcare providers, which differentiates it from some doula practices that may be perceived as adversarial. This “birth team approach” enhances its credibility and allows for a smoother birthing experience for clients.
- Diverse offerings for different needs: The business model serves a broad audience, from those seeking basic educational classes to clients needing intensive, in-home postpartum or lactation support.
- Education as a core product: Prenatal and postpartum educational classes are a significant part of the business, offered both in-person at multiple DFW locations and virtually. These courses serve as an additional revenue stream and an effective client acquisition tool.
- Philanthropic mission: The company is purpose-driven, with its founder being a survivor of intimate partner violence. NDDA is a loyal supporter of The Family Place, a local shelter for survivors, which reinforces its brand’s compassionate values.
Services and revenue streams
NDDA’s revenue is generated through its various service offerings, which are paid for by the clients.
- Birth doula services: Continuous emotional, physical, and informational support during labor and childbirth.
- Postpartum doula services: In-home support to assist with newborn care, feeding, and household tasks, helping families transition into parenthood.
- Lactation support: Services from International Board Certified Lactation Consultants (IBCLCs) to assist with breastfeeding and other feeding methods. This includes pre-delivery planning and in-home support.
- Prenatal education: Classes covering childbirth, feeding, and newborn care.
- Placenta encapsulation services: A service for parents who wish to utilize this option for postpartum recovery.
Target customers
NDDA serves a broad base of new and expectant parents in the Dallas-Fort Worth area, including:
- Parents seeking a personalized and inclusive birth and postpartum experience.
- Families desiring support from a trusted and experienced collective of professionals.
- Those who prefer a team-based approach for comprehensive care.
- Families who prioritize inclusive, non-judgmental care regardless of their background or identity.
Loading...
No Records Found
Sorry, no records were found. Please adjust your search criteria and try again.
Maps failed to load
Sorry, unable to load the Maps API.
107 Murray St
Dallas
Texas
75226
United States
Dallas
Texas
75226
United States