Lighthouse Feeding

Business Category: Lactation
Lighthouse Feeding is a specialized service-based business in the Dallas-Fort Worth (DFW) Metroplex, founded and run by Kathy Jessen, who holds dual certifications as an Occupational Therapist (OTR/L) and an International Board Certified Lactation Consultant (IBCLC). The business model is a concierge, fee-for-service model that integrates lactation consulting with infant feeding therapy. 
Value proposition
  • Integrated care: The unique combination of an IBCLC and OT allows the business to address a wide range of infant feeding issues, including both breastfeeding problems and the underlying oral-motor and developmental factors. This holistic approach sets it apart from standard lactation-only services.
  • Expert and experienced practitioner: With a background in pediatric OT, including work in a Neonatal Intensive Care Unit (NICU), Kathy Jessen brings a high level of expertise in neurodevelopmental care, feeding, and caregiver education.
  • Convenience: The concierge model offers services in the client’s home, which is a significant value for new parents who may find it challenging to travel for appointments.
  • Personalized approach: The business emphasizes addressing the unique needs of each mother-baby dyad, recognizing that feeding is a “whole-body activity” that goes beyond just breastfeeding. 
Target customers
Lighthouse Feeding serves families in the DFW Metroplex, particularly in and around Roanoke and west Flower Mound, with a specific focus on: 
  • New and expectant parents: Those who need support for breastfeeding or other infant feeding challenges.
  • Infants with complex feeding issues: Including premature babies, those with oral ties, reflux, or developmental delays affecting feeding.
  • Parents of children with sensory or developmental needs: Since Kathy is a pediatric OT, she is uniquely qualified to help families navigate feeding challenges related to their child’s neurodevelopment. 
Services and revenue streams
Lighthouse Feeding generates revenue through a fee-for-service model for its specialized consultations. 
  • Lactation support: In-home and virtual consultations covering various breastfeeding challenges.
  • Infant feeding evaluations: Comprehensive assessments that look at oral-motor skills, suck-swallow-breathe coordination, and early motor skills.
  • Follow-up support: Consultations include follow-up support via phone or email for a set period.
  • Referrals: The business likely receives referrals from local pediatricians, lactation groups, and parent networks, contributing to its customer base. 
Operations
  • Location: While Kathy is based out of Roanoke, TX, she offers in-home services within a 30-minute radius, including parts of Dallas, and also provides telehealth options.
  • Concierge model: This fee-for-service structure allows for longer, more personalized sessions compared to insurance-based therapy, without the hassle of filing claims or dealing with insurance approvals for the client.
  • Online presence: The business website provides detailed information about services and Kathy’s background, building trust and showcasing expertise. 
LHF
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1550 Marilla St.
Dallas
Texas
75201
United States
940) 208-9198