Business Category: Lactation

Mother’s Magical Milk, founded by Dr. Tenise Hordge, is a maternal health profession and advocacy business based in Mansfield, Texas. The company’s business model is centered on a range of services designed to support and empower families through their breastfeeding and parenting journeys, with a particular focus on serving communities of color.

Value proposition

Empowerment and advocacy: The business is mission-driven to advocate for, educate, and empower new parents, addressing the root causes of feeding issues rather than just the symptoms.
Expert and compassionate care: Led by Dr. Tenise Hordge, an International Board Certified Lactation Consultant (IBCLC) with a doctoral degree and advanced training, the business provides clinical, evidence-based care delivered with a compassionate approach.
Cultural awareness: A unique aspect of the business is its focus on amplifying cultural awareness in maternal health and increasing breastfeeding initiation and duration rates, especially among Black mothers who historically have lower breastfeeding rates.
Comprehensive offerings: The business goes beyond standard lactation consulting by offering a wider array of products and services, including donor milk and educational materials.

Target customers

Mother’s Magical Milk primarily targets new and expecting parents in the Mansfield, Texas, area and beyond. This includes:

Expecting parents: Individuals seeking comprehensive prenatal breastfeeding education to prepare for their journey.
New mothers: Those experiencing a range of breastfeeding difficulties, including latch issues, low milk supply, and breast pain.
Families with complex cases: Parents dealing with infant feeding issues related to oral restrictions like tongue ties, bottle refusal, or oral rehabilitation.
Individuals of color: The business places a special focus on providing resources and support to this demographic to address health inequities.
Healthcare professionals: The business also offers lactation education trainings to other professionals.

Services and revenue streams

Mother’s Magical Milk generates revenue from multiple sources, including its lactation firm, educational services, and product sales.

Lactation consulting services: Individualized, expert support to address specific breastfeeding needs and challenges.
Donor milk dispensary: Provides access to safe, pasteurized donor human milk for local families who need it.
Speaking engagements and presentations: Dr. Hordge is an international speaker and advocate for maternal health and lactation, offering paid engagements.
Educational products: Sales of children’s books, like My Mommy’s Milk, which highlight the importance of lactation consultants.
Professional training: Offers clinical lactation education to healthcare providers and other professionals.
Insurance partnerships: Accepts insurance from providers like UHC, Aetna, Cigna, and TriWest to increase accessibility.

Advocacy and community involvement

A key part of the business model is its community advocacy work. Dr. Hordge is also the founder of More Milk Org., a non-profit dedicated to increasing breastfeeding rates, which enhances the company’s brand and social mission. This advocacy positions Mother’s Magical Milk as more than a service provider, but as a community leader and advocate in maternal health.