Name: For Babies' Sake
Address: 3175 S. Carrier Parkway, Grand Prairie, Texas, 75051, United States
Telephone: 657) 234-3571

Business Category: Lactation

For Babies’ Sake is a lactation consulting business based in the Dallas-Fort Worth (DFW) Metroplex, with offices in Fort Worth and Grand Prairie, Texas. The business is co-owned by Deirdre Cannon and Mellanie Sheppard, who are both International Board Certified Lactation Consultants (IBCLCs) and mothers with personal experience overcoming breastfeeding challenges.

Business model overview

For Babies’ Sake uses a personalized, holistic, and evidence-based approach to infant feeding support.

Expertise in complex issues: The consultants specialize in challenging cases involving oral ties, low milk production, and chronic breast issues by focusing on identifying the root causes of feeding difficulties.
Holistic perspective: Their model considers the mother and baby as a breastfeeding pair and examines how the entire body’s function can impact breastfeeding.
Multiple service formats: To accommodate different family needs, the business offers initial consultations that last around two hours in the client’s home or at an office location. They also provide virtual consultations for clients who prefer remote support or are located outside the metroplex.
Free and ongoing support: In addition to paid consultations, For Babies’ Sake provides free weekly support groups, which helps build community and a loyal customer base. Following a consultation, clients receive up to four weeks of follow-up support via text, phone, and email.

Target customers

New and experienced mothers: The business serves a range of clients from first-time parents to those with multiple children, addressing everything from initial latching issues to complex feeding problems.
Families with complex feeding issues: A specific focus is on clients whose infants have oral function problems like tongue or lip ties, or conditions such as reflux, plagiocephaly (flat head syndrome), and torticollis.
Families seeking alternative opinions: Since different IBCLCs can offer varied perspectives, the business attracts clients who have previously seen other lactation consultants but still face persistent challenges.

Services and revenue streams

For Babies’ Sake generates revenue through various services, primarily through its paid consultations.

In-person consultations: The main revenue source comes from initial and follow-up consultations at their office or in the client’s home.
Virtual consultations: They offer virtual sessions via computer, tablet, or smartphone to extend their reach.
Classes and workshops: The business provides prenatal breastfeeding classes to prepare expectant parents.
Diverse payment options: The company accepts various payment methods, including credit/debit cards, HSA cards, and AfterPay, a service that allows clients to pay for services in four installments.
Support groups: While free, the weekly support group is a crucial component for generating leads and fostering a community of trust that encourages paying clients.

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3175 S. Carrier Parkway
Grand Prairie
Texas
75051
United States

657) 234-3571

Website