Latched Physical Therapy

Business Category: Lactation
Latched Physical Therapy is a specialized wellness and therapy service based in Dallas, Texas, that integrates pediatric physical therapy with lactation consulting. The business targets breastfeeding mothers and infants who are experiencing feeding difficulties related to musculoskeletal issues. 
Business model overview
Latched Physical Therapy operates on a concierge, cash-based model. It distinguishes itself from traditional, insurance-based physical therapy clinics by offering personalized, one-on-one sessions in a relaxed and convenient setting, either in a comfortable office space or in the client’s home. 
Key aspects of the model include:
  • Integrated care: By combining physical therapy and lactation consulting, the company addresses the musculoskeletal and motor issues in infants that can affect breastfeeding, such as head turning preference, torticollis, and limited tongue mobility.
  • Holistic approach: The business focuses on the connection between a baby’s oral and physical development and their feeding success. This includes assessing movement patterns and providing exercises to improve neck mobility, tongue function, and overall body coordination.
  • Empowering education: A core part of the model is empowering parents with evidence-based information and support. The founder, Monique Bulette, is both a pediatric physical therapist and an International Board Certified Lactation Consultant (IBCLC).
  • Convenience and personalization: The concierge model allows for sessions that are tailored to the family’s schedule and location. This personalized attention and reduced travel burden for new parents are key value propositions.
  • Efficient results: By bypassing insurance constraints, the cash-based model allows for longer, one-on-one sessions that are designed to achieve better and faster outcomes, potentially reducing the total number of visits required. 
Services and revenue streams
Latched Physical Therapy generates revenue through a transparent, fee-for-service structure. 
  • Infant physical therapy: Addresses issues such as infant torticollis (head turning preference), plagiocephaly (flat spots), restricted mobility, and fussiness or colic.
  • Lactation-informed physical therapy: Specifically helps mothers with pain or discomfort related to positioning while nursing or pumping.
  • Pre- and post-frenectomy care: Assists babies who have undergone a tongue or lip tie release by providing exercises to ensure proper healing and function.
  • Virtual coaching: Offers services to clients who are outside the travel area.
  • Retail partnerships: Some Latched PT and related businesses also partner with other healthcare professionals, like chiropractors, to expand their reach and service offerings. 
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2520 N Carroll Ave
Dallas
Texas
75204
United States
972) 987-0447
Website